Be inspired this summer…

Introducing Knorr intense flavours.

Available in three flavours, these liquid seasonings are a game changer in the kitchen.
From use in garnishes to marinades, they are sure to pack a punch in your dishes and provide the wow factor that you’ve been looking for.

Liquid seasonings are unique, easy to use flavour boosters….

– Practical: Add at any stage of the cooking process
– Versatile: Can be used in savoury and sweet dishes, hot and cold across a range of dishes
– Saves labour: instantaneous complexity of flavour at your fingertips

Available in citrus fresh, caramelised umami and deep smoke…

You can […]

Take your recipes to the next level…

Introducing the hot honey chicken burrito.

Bringing bold flavours and global inspiration to the table, this chicken burrito with hot honey is a standout example of the Big Fusion, No Rules trend.

Featuring Chefs Selections Southern Fried Goujons wrapped in a soft tortilla, it’s loaded with Cajun spice, vibrant veg, creamy avocado, and a sweet-heat drizzle of hot honey.

This innovative take on a street food classic delivers smoky spic, sweet heat, and savoury satisfaction – perfect for menus looking to excite the palate and stay ahead of the trend curve.

Here’s your shopping […]

Introducing Three Hills Gelato

We’re excited to introduce Three Hills Gelato – a truly local, handcrafted gelato made in the heart of Cumbria – now available to our customers as part of our artisan range.

A fresh chapter in Cumbrian gelato

Three Hills Gelato is based on the edge of the Lake Dstrict at Park House Farm, Torpenhow. Their gelato is made using traditional Italian recipes and the finest local ingredients.

The name Three Hills Gelato pays homage to its roots in Torpenhow, a village whose name intriguingly means “hill, hill, hill” in three ancient languages.

From Pasture to Pot: Farm-to-Scoop Freshness

What truly […]

Cheers to the years: our Long Service Award recipients

Celebrating dedication: our Long Service Awards

We believe that loyalty, dedication, and hard work should be celebrated. Our team is the heart of our success, and we’re proud to recognize and reward the milestones our employees achieve through our Long Service Awards.

These awards are a way of saying thank you — for the years of commitment, the wealth of experience, and the invaluable contributions our team members bring to the table every day.

Recognising milestones with meaningful rewards

We […]

Our food show was a record-breaker!

After a six year absence, our food show was back and it was bigger and better than ever.

Held on Tuesday, 11th March, at the Carlisle Racecourse, the event attracted 1,100 visitors and showcased an impressive 97 suppliers, making it the busiest one-day show in our history.

From established industry giants to local artisans, the food show was a vibrant celebration of quality produce, innovation, and culinary excellence. Renowned brands such as Whitby Seafoods, Lamb Weston, Heinz, and Coca-Cola were among the many household names present, drawing significant attention from attendees.

However, it wasn’t just the big brands […]

Our MD Graham Jenkins was pleased to be recently appointed chairman of the Caterforce buying group. He is pictured here on his appointment at the head office in Macclesfield with Gary Mullineux, right, managing director of Caterforce.

Pioneer joined Caterforce back in 1992 and today we are one of nine member companies with a collective turnover of over £800m.

Caterforce is one of the biggest independent foodservice buying groups in the UK and Ireland whose collective strength means that we can supply the best products at the right price, including our Chefs Selections own label.

AUTOMATION FOR A BETTER, SAFER KITCHEN

 Food business operators in the retail and catering sector are required to provide allergen and dietary information and these requirements are set out in law.

Natasha’s Law came into effect on 1^st October 2021 and pre-packed foods sold directly to the consumer must to be correctly labelled.

The following information is required: food name, full list of ingredients, allergen information.

This food labelling system helps you manage your menus and ensure your labelling practices are up-to-speed!

Just how easy is it to use?

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