Cheers to the years: our Long Service Award recipients

Celebrating dedication: our Long Service Awards

We believe that loyalty, dedication, and hard work should be celebrated. Our team is the heart of our success, and we’re proud to recognize and reward the milestones our employees achieve through our Long Service Awards.

These awards are a way of saying thank you — for the years of commitment, the wealth of experience, and the invaluable contributions our team members bring to the table every day.

Recognising milestones with meaningful rewards

We […]

Our food show was a record-breaker!

After a six year absence, our food show was back and it was bigger and better than ever.

Held on Tuesday, 11th March, at the Carlisle Racecourse, the event attracted 1,100 visitors and showcased an impressive 97 suppliers, making it the busiest one-day show in our history.

From established industry giants to local artisans, the food show was a vibrant celebration of quality produce, innovation, and culinary excellence. Renowned brands such as Whitby Seafoods, Lamb Weston, Heinz, and Coca-Cola were among the many household names present, drawing significant attention from attendees.

However, it wasn’t just the big brands […]

Luxuriously creamy…

Introducing Chefs Selections Cream Cheese Topped Cheesecake.

A decadently smooth vanilla cheesecake with a rich mascarpone and full fat soft cheese topping, all on top of a buttery digestive biscuit base.

Order here

Want to make it even more irresistible?

Top it with Easter delights like Chocolate Eggs, Mini Eggs, and a drizzle of chocolate for a seasonal sensation your customers won’t be able to resist!

Here’s your shopping list!

Chefs Selections Cream Cheese Topped Cheesecake
Belgian Chocolate Dessert Sauce
Creme Eggs
Flake 99
Smarties

Our MD Graham Jenkins was pleased to be recently appointed chairman of the Caterforce buying group. He is pictured here on his appointment at the head office in Macclesfield with Gary Mullineux, right, managing director of Caterforce.

Pioneer joined Caterforce back in 1992 and today we are one of nine member companies with a collective turnover of over £800m.

Caterforce is one of the biggest independent foodservice buying groups in the UK and Ireland whose collective strength means that we can supply the best products at the right price, including our Chefs Selections own label.

Indulge yourself in buttery bliss…

Introducing Chefs Selections Straight Butter Croissants.

Made with the finest butter and expertly layered for a moreish experience, each bite delivers a rich, buttery flavour. Whether enjoyed fresh straight from the oven or paired with your favourite beverage on the go, it’s the ultimate treat for any occasion.

On the rare occasion you have some left over…

Sweet innovation with zero waste – give the croissant ‘bread and butter pudding’ a try using the below recipe!
For measurements, refer to the downloadable recipe card.

Click here to download the recipe card

METHOD

1. Start by […]

Fresh ideas for your oats!

We’ve all tried and tested the traditional porridge dishes on a morning, however, we have some new ideas to liven up breakfast. Our Quaker Oats are quick and easy to microwave, but find out how to serve something special to your customers!

Click the toggle buttons below to view our fabulous recipe cards for quick and simple dishes.

AUTOMATION FOR A BETTER, SAFER KITCHEN

 Food business operators in the retail and catering sector are required to provide allergen and dietary information and these requirements are set out in law.

Natasha’s Law came into effect on 1^st October 2021 and pre-packed foods sold directly to the consumer must to be correctly labelled.

The following information is required: food name, full list of ingredients, allergen information.

This food labelling system helps you manage your menus and ensure your labelling practices are up-to-speed!

Just how easy is it to use?

Toggle […]

After a six-year break, we’re excited to be holding our food show once again.

It’s going to be bigger and better than ever before! There will be over 100 brands on show and you can make great savings on a huge range of products.

Join us on …

Tuesday 11th March 2025

10am until 4pm

Carlisle Racecourse, Durdar Road, Carlisle, CA2 4TS

Pre-registering for tickets has now closed as we get ready to welcome visitors to the show.

Don’t worry, if you haven’t booked, you can still turn up on the day. 

So, why visit our show?

[…]

Our BRAND NEW GUIDE is out now!

Our guide is packed full of quality fabulous food to help you create amazing menus.

From fresh meat, fish, fruit and veg to frozen desserts and cakes, our guide is a comprehensive list of our products.

For up-to-date pricing, allergen and dietary information plus stock availability, our online site gives you all the live information you need.

View The Guide 2025 view availability and pricing online

Delivering Success

Caterforce Conference 2024

The Caterforce conference is held every two years and this year it was held on Thursday 7th November at Wembley Stadium.

The nine members of the buying group came together to connect with a wide range of suppliers from across the country; we got to catch up with friends, new and old, to learn about the future direction of the buying group and its members and how suppliers can support our future growth.

Firstly, the team were excited to be at such a fantastic venue so there were a few photos taken to commemorate the moment!