Chefs Selections Quality Assurance

We have 400 products in our ever-expanding award-winning range of fridge, freezer and store cupboard staples. Chefs Selections has been designed with chefs in mind and we believe that quality, flavour and affordability should go hand-in-hand.

Before our products reach your kitchen, they must meet our high standards. They go through vigorous taste testing alongside leading competitor brands and are chosen based on taste and quality.

Our ingredient suppliers are accredited by the Brand Reputation through Compliance of Global Standards (BRCGS). BRCGS is a recognised body that sets the benchmark for good manufacturing practice, and helps provide assurance that products are safe, legal and of high quality. […]

We’re committed to paying a fair wage for a day’s work

We are proud to announce that we have gained accreditation as a Living Wage Employer. Our commitment to paying a fair wage for a day’s work sees our minimum hourly rate stand at £10. This is above the National Minimum Wage and Real Living Wage rate and significantly higher than the government minimum for over 23s which currently stands at £9.50 per hour.

We are based in the north west, a region with nearly a fifth of all jobs (18.4%) paying less than the Real Living Wage – equating to around 534,000 jobs. Despite this, […]

BRAND NEW cheesecakes in stock now.

We’re delighted to launch a brand new range of premium cheesecakes from Pete’s Patisserie.

Based in the Midlands, Pete’s Patisserie employs Michelin-trained directors to create tasty and delicious cheesecakes. With many years of service either in the kitchen or front-of-house , they use their passion and creative flair to devise both contemporary and traditional recipes. Only the finest ingredients are sourced from leading suppliers to deliver a premier quality product.

We have both pre-cut whole cheesecakes alongside a range of individual tortes and cheesecakes. This new range includes exciting flavours such as Baileys & Toffee, Speculoos as well as glamorous Strawberry & Prosecco.

These […]

Pipers – Win a Day Your Way

Simply order your favourite Pipers Crisps from us to win Red Letter Days vouchers.

Love driving classic cars?

Dream of a gourmet foodie escape?

Or perhaps a day at a luxury thermal spa?

Today could be your lucky day!

Order your Pipers Crisps today Enter your batch code to see if you’re a winner!

Purchasing team promotions

We’re excited to announce two of our colleagues based within our Purchasing Team have been recently promoted.

Amy Brown was previously a Buying Assistant is now our new Replenishment Planner and Charlotte Walker, formerly Senior Buyer, is now our new Buying Manager. We wish them both a huge congratulations in their new roles, and we’re sure everyone wishes them all the best for the future.

Amy Brown

Amy started work with us at the tender age of 15. She worked in our warehouse for many years as a part-time weekend member of staff, before joining us full-time at the age of 17. Due […]

Lakes College visit

On Wednesday 19th January, our butchery sales manager, John Cowen was warmly welcomed to Lakes College, Lillyhall, Workington.

He met with both Level 1 and Level 2 catering students and their tutors to give a brief overview of Pioneer Foods; our history, philosophy and service. Also, he talked about the cuts of meat we produce in our butchery by hand using highly skilled staff.

John then set the students a hands-on challenge – he asked them to produce their own recipe chicken stir fry and burgers. They needed to have the wow factor as he then judged the best recipe!

Hospitality and Catering Lecturer at the college, […]

Our BRAND NEW GUIDE is out now!

Our guide is packed full of quality fabulous food to help you create amazing menus.

From fresh meat, fish, fruit and veg to frozen desserts and cakes, our guide is a comprehensive list of our products.

For up-to-date pricing and availability, our online site gives you live information.

View The Guide 2022 view availability and pricing online

Of course we have turkey, Brussels and all the trimmings on offer over the festive season. However, we’re also launching some exciting new cakes which are sure to bring heaps of festive happiness to all who love to indulge.

More Food

More Food produce premium quality cakes from their factory in West Sussex; in fact they spend all day and night baking cakes which they know everyone will love!

Click on our images below to find out more product information on allergens, dietary and pricing.

Order today

Chefs Selections

It’s been a little while since we brought you any […]

Last year we were excited to launch our online ordering system and we’re pleased to say more and more customers are using it every day. If you haven’t taken a look yet, we’ve produced a short video showing how easy it is to use.

Here are just a few reasons to go online …

1. You can order 24 hours a day, 7 days a week

2. It’s so easy, quick and simple to use – it saves you time

3. You can keep up-to-date with new product launches

4. You can browse our product categories for inspiration and ideas

5. Your personal prices are shown

6. […]

NEW chicken which is bang on trend!

Keeping right up-to-date with street food menus and the casual dining phenomenon, we’re excited to bring you some fantastic NEW chicken products!

From tempting Southern Fried Chicken Fillets to spicy Crispy Shredded Salt & Chilli Chicken, there’s something to suit different menus and palates.

Each product can be deep fried from frozen and ready in just a minute or two. The crunchy coating with tender and succulent chicken means you can use each product to create lively, creative dishes within just a few minutes.

Click on the images below to find some quick and easy menu ideas. However, the possibilities are […]