Supporting the arts and live music in the north east

By |2025-11-18T09:57:43+00:00November 18th, 2025|Categories: Latest News|


Sponsoring The Glasshouse International Centre for Music

Once again, we are delighted to announce our sponsorship of The Glasshouse International Centre for Music. We are committed to supporting the charity as a Silver Business Champion now.

The Glasshouse is an iconic building which stands proudly on the Quayside in Gateshead. It’s a place where you can hear rock legends or pop icons on the same night as folk trios or opera singers. Where new musicians are nurtured and showcased on the same stages as platinum-selling performers. And where youth choirs and tambourine-shaking toddlers practise in the same spaces as our acclaimed orchestra, Royal Northern Sinfonia.

The Glasshouse is not just a […]

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Celebrating success: Bryan Sawyers promoted to Fruit & Veg Manager🥦🍎

By |2025-11-13T14:11:30+00:00November 13th, 2025|Categories: Latest News|


Celebrating success: Bryan Sawyers promoted to Fruit & Veg Manager🥦🍎

We’re delighted to announce that Bryan Sawyers has been promoted to Fruit & Veg Manager — a well-deserved achievement that reflects his dedication, knowledge, and passion for delivering quality produce to our customers.

Bryan has been part our family for nearly 10 years, with seven of those as Fruit & Veg Supervisor. Over the past decade, he’s become a familiar and trusted face within the department, known for his attention to detail, friendly manner, and commitment to sourcing the very best fruit and vegetables for our hospitality customers.

Working alongside two valued colleagues, Bryan plays a vital role in ensuring we continue to […]

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Paxo Christmas wrap: the ultimate festive bite with cranberry dipping gravy ❄️

By |2025-11-10T12:30:12+00:00November 10th, 2025|Categories: Latest News|


The ultimate on-the-go festive favourite…

Introducing a Paxo Christmas Wrap with turkey, stuffing, pigs in blankets and cranberry-gravy dip

Here’s your shopping list:

1.5L prepared Bisto Gluten Free Gravy

300g cranberry sauce

10 wraps

150g carrot, grated

150g red cabbage, shredded

800g cooked turkey

250g cooked Paxo Sage & Onion Stuffing

300g Cooked chipolatas wrapped in bacon (sliced)

Method:

1 – Mix the gravy with the cranberry sauce to make a gravy dressing, then spread this onto the wraps. Reserve the rest for the dipping pots.

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Stout of this world!

By |2025-11-03T09:54:27+00:00November 3rd, 2025|Categories: Latest News|


A recipe that’s stout of this world…

Ideal as a winter warmer, signature side, or hero main that brings warmth and nostalgia to any menu – this stout mac & cheese is a golden, gooey, and irresistibly rich twist on a classic!

Here’s your shopping list:

Chefs Selections Macaroni

Chefs Selections plain flour

Chefs Selections grated mature cheddar cheese

Butter

Whole milk

Stout (such as Guinness!)

Whole grain mustard

Panko bread crumb

Crispy fried onions 

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Macmillan Coffee Morning 2025

By |2025-10-21T08:33:03+01:00October 21st, 2025|Categories: Community, Latest News|

Macmillan Coffee Morning 2025 🍰☕

We might have held ours a little later than the official date (26th September), but that didn’t stop us from brewing up something special! ☕🍰

Our amazing team came together to bake delicious cakes, organise a raffle with prizes generously donated by our suppliers and team members, and raise an incredible £508.51 for Macmillan Cancer Support – a charity that provides vital care, information, and support to people living with cancer.

From classic chocolate sponges and gooey brownies to some truly creative bakes, the table was packed with treats that were too good to […]

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Cumbria Life Readers Awards 2025

By |2025-09-30T09:18:32+01:00September 30th, 2025|Categories: Community, Latest News|

Celebrating local excellence: Pioneer Foodservice sponsors ‘Best Casual Dining’ at Cumbria Life Readers’ Awards 2025

On Monday 22nd September, the Cumbrian food and drink community came together in style at the stunning Low Wood Bay, Windermere to celebrate the annual Cumbria Life Readers’ Awards 2025. The evening showcased the very best in hospitality, dining, and local producers, recognising the talent and dedication that make Cumbria’s food scene so special.

We were proud to sponsor the Best Casual Dining category – an award that highlights restaurants and eateries delivering outstanding quality, relaxed atmospheres, and memorable dining experiences.

[…]

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Autumn just got spicier!

By |2025-09-29T10:46:35+01:00September 29th, 2025|Categories: Latest News|


Spice up your spuds

Nothing beats a crisp, fluffy oven-baked potato at this time of year and we’ve got a tasty and comforting recipe idea to help turn your spuds into something seasonal and spicy.

Here’s your shopping list:

Baking potato

Chefs Selections diced chicken breast

Chefs Selections real mayonnaise

Baby leaf salad

Cherry tomatoes

Cucumber

White cabbage

Carrot

Onion

Chefs Selections curry powder

Chefs Selections dried apricots

Large onions

Butter

Tea bags

[…]

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Gold Billion Bar Sundae – a golden indulgence!

By |2025-09-29T10:14:34+01:00September 29th, 2025|Categories: Latest News|


Golden indulgence: A sundae made with McVitie’s Gold Billion Bar

If you’re looking for a sundae that feels just a little more extra, this recipe is your golden ticket.

Using McVitie’s Gold Billion Bar, you’ll turn a classic ice cream treat into a crunchy, caramel-filled masterpiece that looks as good as it tastes.

Try this quick and easy recipe … serves one and only takes seven minutes to prepare!

Ingredients

1 Gold Billion Bar

2 scoops vanilla ice cream

1 scoop chocolate ice […]

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Say hello to our summer team ☀️

By |2025-07-17T10:43:55+01:00July 17th, 2025|Categories: Community, Latest News|


Introducing our summer team in our dry good store!

We’re excited to welcome four new team members joining us for the summer in the dry goods store. Each of them brings energy, enthusiasm, and a fresh perspective to the team:

  • Louis is currently studying engineering and brings a methodical approach to tasks, quickly getting to grips with the daily operations.
  • Charlie has just finished sixth form and is already fitting in well with the team. Fun fact: his dad is one of our drivers, so working here runs in the family!
  • Abbie recently finished college and, after working with us last summer, […]
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Street food style chicken bites

By |2025-07-07T10:40:09+01:00July 7th, 2025|Categories: Latest News|


Take your recipes to the next level…

Bring bold, street food-inspired flavour to your menu with Korean Chicken Loaded Fries; a craveworthy dish that embraces the ‘Big fusion, no rules‘ trend.

Featuring Chefs Selections Battered Chicken Fillet Bites tossed in a sticky, Korean-style glaze made with gochunjang paste, Chefs Selections honey, soy sauce, rice wine vinegar and lime juice, this dish is layered over Chefs Selections super crunchy skin-on fries and topped with chilli, spring onion, black and white sesame seeds, and vibrant pickled red onion.

The result? A perfect balance of sweet heat, crunch, and tang that’s bang on trend and built to impress.

[…]

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