Celebrating local excellence: Pioneer Foodservice sponsors ‘Best Casual Dining’ at Cumbria Life Readers’ Awards 2025

On Monday 22nd September, the Cumbrian food and drink community came together in style at the stunning Low Wood Bay, Windermere to celebrate the annual Cumbria Life Readers’ Awards 2025. The evening showcased the very best in hospitality, dining, and local producers, recognising the talent and dedication that make Cumbria’s food scene so special.

We were proud to sponsor the Best Casual Dining category – an award that highlights restaurants and eateries delivering outstanding quality, relaxed atmospheres, and memorable dining experiences.

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Introducing our summer team in our dry good store!

We’re excited to welcome four new team members joining us for the summer in the dry goods store. Each of them brings energy, enthusiasm, and a fresh perspective to the team:

• Louis is currently studying engineering and brings a methodical approach to tasks, quickly getting to grips with the daily operations.
• Charlie has just finished sixth form and is already fitting in well with the team. Fun fact: his dad is one of our drivers, so working here runs in the family!
• Abbie recently finished college and, after working with us last summer, […]
  

Rowing for a cause: raising funds for Carlisle Youth Zone

We believe in giving back—and when it’s for a great local cause like Carlisle Youth Zone, our team goes the extra mile. Or, in this case, 33 of them!

Recently, our incredible staff took on the ambitious challenge of rowing the equivalent distance from our headquarters in Carlisle to our Harrington depot—an impressive 33 miles. Using a rowing machine set up in our foodstore, team members took turns powering through the distance, giving their all for a great cause. While we didn’t quite make it to Harrington this time, we did make it all the way to Bowness-on-Solway—and we’re proud of every […]

Could you identify UK and global produce?

On Wednesday 21st May, our Butchery Sales Manager John Cowen visited James Rennie’s annual work day.

John brought a wide variety of products, focusing on items from the UK, different regions, and around the world. The children had to identify each product, explain what it was, and place it on the UK or world maps he provided. They loved the activity, especially discovering the different fruits and vegetables.

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We’re thrilled to share some exciting news!

Emelia has officially been promoted from Junior Buyer to Buyer!

Since joining us three years ago, Emelia has consistently impressed everyone with her keen eye for detail, strong negotiation skills, and deep understanding of our market and customers. From day one, she brought a proactive spirit to her role and continues to do so every day.

In her time as a Junior Buyer, Emelia took on increasing responsibilities with enthusiasm and professionalism. She played a key role in several successful partnerships, built strong supplier relationships, and always brought fresh, new ideas to the table.

We can’t wait to see the impact Emelia will […]

Supporting a great community project!

On Tuesday 25th March 2025, we handed over a cheque of £2,000 to Carlisle Youth Zone.

Pictured above is Gemma Hodgson, our area sales manager, alongside Emma Rogerson from the Youth Zone. Emma is employed as Development Manager.

We have been a sponsor of the youth project for several years now and each year we are proud to handover a cheque to show our continued financial support.

Carlisle Youth Zone relies on charity donations to run its services to help children from a wide range of backgrounds from across the county. The youth zone is based in Carlisle and provides a safe and fun place […]

Supporting music in the north east

For over six years we have been a business champion of The Glasshouse International Centre for Music and we’re excited to be continuing our support for another year.

Based on the banks of the River Tyne in Gateshead, the centre is the home to live music for the north east. For music fans of all ages and walks of life, the Glasshouse gives children the opportunity to learn about music, helps emerging artists take their career to another level and thousands of gig-goers to enjoy an night of music.

Our sponsorship also gives our colleagues an opporunity to visit and enjoy a wide range of musical […]

Celebrating 50 years at Rosehill!

On Friday 6th September we invited our staff along to The Auctioneer to help us celebrate 50 years at Rosehill Estate.

We marked this momentous event with cake and refreshments.

Back in the summer of 1974, we were one of the first businesses to move in to new premises on the newly formed trading estate, alongside H&H.

The estate has since flourished with the addition of hundreds of business, including our flagship foodstore in 2019 and latterly the head office of Armstrong Watson.

We thought we just have a little trip down memory lane with some old images of our […]

Proud to be supporting environmental changemakers

Founded in 2019 by Matterdale’s Amy Bray when she was 16 years old, Another Way is taking part in the Big Give Green Match Fund to raise £20,000 in a week.

About Another Way …

Another Way is an environmental education charity founded in 2019 and their aim is to create collective, inspired community action for a more sustainable future, focusing on young people.  They value science and solutions-based education, positive messaging and spreading compassion and inclusivity.

Another Way is always hard at work holding a raft of fundraising events so they can increase the scale and content […]

Raising funds for two great Cumbrian charities.

On Friday 12th April 2024, we held our second charity fundraising event at our Rosehill foodstore and head office.

This time we raised funds in aid of two Cumbrian-based charities; Hospice at Home and Oak Tree Animals’ Charity. With the kind donations from customers, colleagues and suppliers we raised a grand total of £1,402.27, meaning each charity received over £701.

On Thursday 9th May, representatives from both charities attended our foodstore to receive their donations.

On the day!

The challenges …

We […]