Autumn 2011 sees a brand new look for Pioneer as we undergo a re-branding that was planned in the summer. Our new Pioneer Foodservice logo retains the same corporate colours, red and blue, but the style and fonts are fresher and more modern. At the same time it is identifiable from the previous logo.

Our retail divison will simultaneously roll out a blue version, stating Pioneer Finest Meats and Produce, which distinguishes that part of the company.

Company stationery and marketing material have been the first things to change, followed by uniforms, signage and vehicles.

We hope all our customers and suppliers like the new look, which reflects the aspirations of a modern, forward looking company which does not forget its core values of customer service and product quality.